Page updates http://www.digitalpresskit-boots.com/http://www.digitalpresskit-boots.com http://backend.userland.com/rss RSS.NET: http://www.rssdotnet.com/ <H2>University of Manchester clinical trial marks skincare testing revolution</H2> <H4>&nbsp;- Clinical trial proves long term anti-ageing effects of Boots No7 Protect &amp; Perfect Intense Beauty Serum -</H4> <P>Results of a revolutionary clinical trial out today could herald a new era in the approach to skincare products. The University of Manchester Department of Dermatology has completed the first independent double-blind randomised controlled trial of a beauty product. The findings clearly show that <STRONG>Boots No7 Protect &amp; Perfect Intense Beauty Serum </STRONG>has genuine, long term anti-ageing benefits as it makes a visible and structural improvement to the skin. This study is the latest step on Boots journey to provide further compelling proof of the performance of its products.</P> <P>Boots first test results with the University of Manchester team showed that <STRONG>No7 Protect &amp; Perfect Beauty Serum </STRONG>stimulated production of fibrillin in the skin. This new clinical trial takes Boots understanding of skincare products one step further. It shows that by using <STRONG>No7 Protect &amp; Perfect Intense Beauty Serum </STRONG>over a 12 month period, these structural effects in the skin are sustained. This means that Boots No7 now has two products suitable for all stages of skin ageing that have undergone independent clinical testing.</P> <P>The results, published (today) in the British Journal of Dermatology, show that a beauty product can create a clinically identifiable improvement in the appearance of facial wrinkles when used long term. The clinical trial shows that the product had a structural effect on the skin demonstrated by changes</P> <P>in levels of fibrillin, a component of the skin's elastic tissue. The clinical trial was executed with the same methodology as that to test a medicine, with study products coded and randomised at source and with all parties 'blind' to the coding until after the study was complete.</P> <P>To date, with the exception of <STRONG>No7 Protect &amp; Perfect Beauty Serum</STRONG>, there has been little evidence that cosmetic anti-ageing products can produce similar effects to 'gold standard' prescription-only topical retinoids. The results of this study show that skin has undergone similar structural changes to those seen following treatment with retinoic acid that is known to repair the signs of photo-ageing. <BR>&nbsp;</P><br /> http://www.digitalpresskit-boots.com/bootsno7/new-skincare-research Fri, 09 Apr 2010 15:02:50 GMT